‘Apple Cider Vinegar’ on Netflix: Everything We Know About the Wellness Influencer Scammer Series

A tip from us to you—add Apple Cider Vinegar to your 2025 watchlists right now. We don’t have long to wait now until it drops.

This six-episode Netflix series is taking on the murky world of health influencer culture—and what happened when a certain real-life influencer’s brand was built on a lie. A full-length trailer has just dropped, and we’re beyond intrigued.

It explores the true story of Australian wellness influencer Belle Gibson (played by Kaitlyn Dever), who claimed to have cured her terminal brain cancer through various health and wellness-related methods—not through medicine. But it is soon discovered that Belle was never diagnosed with cancer, let alone cured. Her entire social media campaign around it, which encompasses her own app, social media channel and cookbook, is a fraud.

It really lifts the lid on so many things: the fraudulent element of influencer and girlboss culture, the birth of the Instagram era and how it impacted us and how we think, and the toxic side of the health and wellness space.

“It’s really interesting to look at how media uses food as a weapon against us and how much we crave the nourishment, but also how much of a privilege and how expensive it is to try to be well,” the show’s creator, Australian writer Samantha Strauss, said in an interview with Netflix’s Tudum.

Here’s everything else we know about Apple Cider Vinegar.

Ben King/Netflix

What’s the plot?

Netflix’s synopsis reads as follows: “Set at the birth of Instagram, Apple Cider Vinegar follows two young women who set out to cure their life-threatening illnesses through health and wellness, influencing their global online communities along the way. All of which would be incredibly inspiring if it were all true.”