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Timing

Call me next quarter, the timing is bad.

Why they say it. Sometimes the timing genuinely is bad, but often it is a soft no that defers the decision to a future that never arrives. It buys them out of a hard conversation today.

Do not: Do not just agree and set a reminder for 90 days out, which lets the deal go cold and resets you to square one.

Say this

Totally fair, and I would rather catch you at a real moment than waste your time now. Help me make next quarter count though, usually when timing is the issue, something specific has to change first. What needs to be true next quarter that is not true today?

Then ask. Is next quarter actually better, or is right now just busy and we both know the calendar will look the same in 90 days?

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