Bella Hadid last week launched her fourth Orebella scent—Nightcap—which is said to have been inspired by the special relationship she shared with a horse of the same name, while also being referred to as “an aphrodisiac” on the brand’s website. “It’s an ode to that nostalgic scent we all smelt in the girl’s locker room in high school,” the model explained of the vanilla, cardamom and guaiac wood-spiked potion. “It was a little overwhelming, but so delicious, but so sweet.” (Think: Britney Spears’s Fantasy.)
And so—in the tradition of Rihanna and her Gloss Bomb Stix and Kylie Jenner and her Sprinter Vodka Sodas and just about every other famous person who has ever released a product into market—the model strolled around a crowded metropolitan area brandishing the bottle in plain sight. She first posed at a meet-and-greet in a Los Angeles branch of Ulta—“It smelt so good in there!”—before taking to the sidewalk in a flouncy bustier and bell-bottom jeans, grandma-ish heels and bayonetta reading glasses.
I respect a contrived paparazzi shot, and Bella Hadid’s Orebella press tour has so far seen the model flit between Daisy Dukes and cowboy boots, and a Zuhair Murad dress so old that the designer’s team is unsure as to what season it’s even from. This is pretty much the slipstream that Bella exists between—a spit-and-sawdust horse girl and a saloon femme fatale—but mercifully she has chosen to channel the latter when it comes to the creation of her fragrance line.
This article first appeared on British Vogue.
