Taylor Swift fans are bouncing around another Reputation (TV) theory—and this one has nothing to do with her clothes.
On October 13, one Swiftie pointed out that the “End Game” music video was partially filmed in Miami, which just so happens to be Swift’s next stop on the Eras Tour. After spending Kelce’s bye week double-dating in New York City, Swift is heading to Florida’s Hard Rock Stadium from October 18-October 20. And while the lyrics to “End Game” sure feel like they’re about Travis Kelce, it’s important to remember it was actually released on her sixth studio album in 2016.
So, could this be another clue that Swift plans to drop (or at the very least, announce) Reputation (Taylor’s Version) in Miami? After all, Shawn Mendes and Joe Jonas have both postponed album releases previously scheduled for October 18, often a sign that a predominant artist has something in the works. (Remember those Drake lyrics about Miss Swift?)
It’s starting to add up. “I know she cant plan THAT far in advance, but is she using it to her advantage now??” the TikTok user captioned their “End Game” video, which now has over 39,000 views and 53 comments.
“Yes, I have always thought Rep would be announced in Miami,” responded one Swiftie, while another wrote, “She for sure plans that far in advance.” In the words of Alexis Rose, “I’m gonna have to bring you back down to Earth for a sec.” The “End Game” music video was released over a year before Scooter Braun purchased Swift’s masters without her consent in 2019, sparking her plans to re-claim her first six albums in the first place.
I don’t mean to be testy, but I’ve hurt my own feelings too many times at this point, thinking I’ve figured out Swift’s rep TV plan. You should have seen my face when Swift stepped out in her Ivy corset set and Roberto Cavalli mirror snake bag on October 12…until I realized she wore an even more blatant version of that ‘fit all the way back in January.